After meeting with the three female physicians at Novi Dermatology, PLLC I was able to identify concepts to serve as the starting point for creating visuals. Overall, their practice aims to provide quality medical dermatological care to all ages within their Southeast Michigan community. Through my design I wanted to focus on this overarching concept of confidence. As a result, their practice can stand out amongst competition and communicate their mission of continuous care.
Hands | Skin Cells | Intersections
Through my process I found that one idea began to inform the next in a very organic way. I focused on these three general concepts as a starting point. These categories were established collaboratively between the doctors and myself.