Introducing Zingerman's line of luxury candies, an updated version of the beloved Zzang! bar elevated to a more sophisticated market. These bite-sized candies are available in the same flavors: Original, Raspberry, Cashew, and Fudge.
Through this packaging I wanted to emphasize the handmade quality of Charlie Frank's candies, incorporate Zingerman's classic look and feel, and introduce the candy to a high-end market. Each lid is printed by hand using a carved linoleum block. The ink colors were created to reflect the initial palette of the original bars. However, they are deeper in tone and more closely relate to the flavor description. The insert holds the candy cubes so they can be pulled closer to the top of the box as more are eaten. This was included to create a personal and active interaction with the candies. Making it a more intimate experience to purchase and consume, the candies will ideally be elevated to a higher level of artisan and luxury.
The main mode of inspiration for this packaging was the exterior tiling displayed on the Zingerman's deli storefront. These black and white tiles are unique to where Zingerman's started. They can also be associated with the cube shape of the candy itself. These elements are seen on the sides and interior of the lid and the insert holding the candy.
Materials used include brown kraft card stock for the base, lid, and insert; frosted, semi-transparent mylar for the outer wrapping; and wax-coated wrappers for each individual candy.