Lightology
Brand Development, Publication Design
Lightology is one of the world’s premier lighting showrooms. While based in Chicago, their main brand presence exists online. For over six years, we have collaborated with their marketing team to evolve and expand the company's visual identity. Our goal was to create an ownable look for Lightology while maintaining flexibility to work alongside their brand partners.
From fonts and colors to layout, graphics, branded photography, and publication design, we have translated the brand across a multitude of applications—Marketing Emails, Social, Print Ads, Online Sales Banners, Sales Booklets, Sales Decks, Direct Mailers, Campaign Design, Animations, Promotional Packaging, Event Design, Digital Tools, Wayfinding, to name a few.
Client
Credits
Abby Wynne: Creative Direction
Emily Schumer: Design, Art Direction
Designed while at Make + Co.
Brand Guides
Emails
Promotional Gift Box Packaging Design
Evergreen animations capture the essence of the Lightology brand through a combination of curated photography, texture, color, and layout.
Animation by Bowen Welles
Design Services: Iconography, Art Direction, Digital Layout
View In Your Room Tool Animation: Motion by One Tree Forest
Lookbook Vol. 1
Lightology often relied on vendor photography, which meant its own story wasn’t being told. We worked with their team to develop new branded photography for the first time. Using a refined palette of color, texture, and shape, we directed a photoshoot capturing a curated selection of their products.
Lightology's first Lookbook was designed to launch the new photography and position the company as an aspirational brand of lighting and living. This vivid, artful representation of lighting is integral to their mission—guiding customers from inspiration to lumination.
Ryan Segedi: Photography
Sage Reed: Styling
One Tree Forest: Production
Active: Printing
We created a full suite of promotional materials to announce the new Lookbook, photography, and brand evolution. We extended the look & feel of the print piece to Social Animations, Emails, Print Advertisements, and Digital Sales Banners.
Social Animations
Unique solutions for both Grid and Story
Marketing Emails
Print Ads
Online Sales Banners
Lookbook Vol. 2
The next issue of the Lookbook struck a balance between aspiration and product—this time using room renderings. Our goal was to apply the same look & feel from the branded photography to the renderings and publication design.
Designblendz: Rendering
Looking for more? See a full overview of the partnership I helped build between Make & Co. and Lightology here.