Camp Lost Garden
Branding
Camp Lost Garden was born out of the idea that adults still can embrace a summer camp getaway experience and unlock their child wonder again. This weekend excursion in Monticello, Illinois, invites guests to disconnect and reconnect through both relaxation and adventure.
We partnered with Allerton Park to develop a brand, logo, and name that was inspired by the park’s stunning grounds and rich history, while also creating an exciting, welcoming atmosphere for like-minded adults to connect.
The golden color palette reflects the weekend’s optimistic energy, while handmade textures and ornate details tie the brand to the intricacies of the park’s historic architecture and sculptures.
Client
Allerton Park & Retreat Center
Credits
Abby Wynne, Jesse Hora: Creative Direction
Emily Schumer: Design, Art Direction
Designed while at Make + Co.
