F & S
Branding, Web Design
F & S is a Chicago-based interior design company. Their most important product is their process, and we helped highlight that for their customers, clients, and peers through a fresh identity system. We aimed to make process and creative choice-making visible at every touchpoint.
To achieve this, we developed a responsive logo and supporting graphics that communicate the customization F & S brings to every project.
In addition to establishing the visual identity, we were also tasked with evolving the name and designing for print and web materials.
The client has since changed their name to S & F.
Client
Credits
Abby Wynne, Jesse Hora: Creative Direction
Emily Schumer: Design, Art Direction
Dave Cwiok: Logo Animation
Kyle Richer: Stationery Photography
Designed while at Make + Co.
