Lightology Lookbook
Over the course of several years, I have been worked with Lightology, one of the world’s premier lighting showrooms. Working together to expand their brand language, this process included developing branded photography to create a look that is cohesive for the several brands that Lightology carries. With a focus on color and texture we created a unique look for this year's photography and Lookbook.
This project was completed alongside the team at Make & Co.
Brand Development
Art Direction
Print Design
Marketing Collateral
Cover Design
Team
Make + Co., art direction
Ryan Segedi, photography
Sage Reed, styling
One Tree Forest, production
Active, printing
Inside Spreads
Additionally, I worked to develop and enhance Lightology's brand guides to create a robust system that allowed for us to build out this Lookbook and additional brand applications — through color, typography, and layout.
Applications
Marketing Emails
Social Animations
Print Ads
Online Sales Banners
Marketing Emails
Print Ads
Online Sales Banners
