Windrose
Branding
Windrose is a creative concept for a local farmers market. Highlighting how our food is sourced before it meets our table, my goal was to acknowledge each step involved in the process from farming and gathering to distributing. I created a bold yet flexible visual identity system to create a variety of market visuals. These applications focus primarily on the physical experience, creating clear and cohesive branding for visitors as they explore in and around the market.