Ziziphus
Branding
A skin solutions brand rooted in history, family, and natural ingredients. Inspired by the owner’s East African heritage, the brand draws from the region’s nature, architecture, and the healing properties of the ziziphus leaf.
At its core is a structural icon that confidently blends elements of traditional architecture, leaf-like shapes, and the namesake “Z”—a symbolic doorway into learning about the region and its plant-based remedies. The ziziphus plant also appears as a secondary graphic, with its leaves expanded to illustrate the deconstructive process of using different parts of the plant for various products.
The brand’s color palette, inspired by the region’s natural landscapes, reinforces the calming presence of nature’s own ingredients. Typography bridges tradition and modern practice by pairing a serif font—drawn from ancient manuscripts—with sans serifs whose organic details work seamlessly for a variety of reading sizes.
